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I write with a purpose and passion for the audience I'm targeting and the content I'm producing. I write to inform, to inspire, to convey a message, and to further illustrate concepts in a way that is appealing visually and rhetorically. I understand the importance of writing for an audience and know how to create content that is enticing to a reader. I know how to compose a varitey of documents: memos, literary analyses, content strategy guides, social media posts, blogs, web content, and magazine articles. I am creative and innovative with my writing. I write for an audience, but I also write for me.
I am an editor.
I edit, not solely for the purpose of creating solid content, but for creating a solid writer. I understand how writers work. I know how stressful deadlines are. I know how to maintain solid relationships with writers. I know how to edit content for style, audience, and purpose. I understand the rhetorical implications of grammar and I recognize that grammar is always changing. I edit not to destroy, I edit to improve. I edit to help a writer be the best that they can be.
I am a designer.
I understand audience analysis and the basic principles of visual rhetoric. I create designs that are creative, innovative, and exciting. I am well-versed in content strategy and content management and understand how to effectively convey content in a design-heavy environment. I understand that designs change based on audience, purpose, and context.
I am not one thing, and I never will be. I am a professional writer, an editor, a designer, a reader, a listener, a helping hand, a creator, an innovator, a communicator, a blogger, and most importantly, a coffee lover.